Our app video hit half a million TikTok views. Why Pokepok is for everyone (including you)

To be honest, not every task makes you want to jump in right away. We often have to push ourselves — and then fight the urge to get distracted. You can keep to-do lists the old-fashioned way in a planner or notes, and there are countless todo apps to choose from. But our WAPP team decided to build our own interactive offline task planner, Pokepok.

We did not have grand plans: we mostly intended to use it ourselves. Still, we told the story in our cozy TikTok blog — and the video reached half a million views. We received 3,500 beta requests, so it became clear: the app is not just for us.

Who Pokepok is for and why

Pokepok is an app for people with ADHD — attention deficit hyperactivity disorder. Its symptoms — trouble focusing, restlessness, losing interest quickly — get in the way of productivity for a lot of people. According to this research, persistent ADHD occurs in about 2.58% of adults, while symptomatic ADHD (broader criteria) is around 6.76%.

Similar struggles happen without an ADHD diagnosis: when we keep avoiding important work or quit halfway, we do not see the outcome of our effort. Then the brain produces less dopamine — the chemical linked to pleasure, including the satisfaction of finished tasks, and motivation. If that keeps happening, frustration with yourself builds up. It is easy to fall into habits that deliver quick dopamine hits — pizza, funny clips online. Motivation and effectiveness drop, and mental health suffers.

Pokepok helps, first, nudge you to do at least something. Second, keep attention on a task. Third, get the dopamine reward you want — the feeling of a job actually done.

How the first version works

The first version is a friendly task list in a straightforward flow. Users create cards like “clear inbox,” “buy groceries,” “call mom,” then tap “Start session.” By default a session can hold five tasks, but you can raise the limit in settings. We recommend capping at seven so attention does not scatter. With too many items, motivation is harder to sustain because some tasks may stay unfinished.

The flow offers two tasks from the session — you compare them and pick the one you are ready to do right now. The other goes to the back of the queue and will come back later for another pairwise choice. Tasks you keep postponing still have to get done sooner or later.

When you finish, you tap a button, get praise from the app, then move on to the next task or end the session.

What we plan next

We are still dogfooding the beta and already seeing early results. For example, we like to start the day by checking different stats — numbers help flip the work switch. We add that to the session daily and believe a todo app should include as many pleasant tasks as possible.

The app is not publicly downloadable yet: we are polishing the test build and using it ourselves. Later we will roll it out to first users to learn what they still need in Pokepok. The backlog already includes features we want to add:

• Task ordering by how much you want to do them. The most enjoyable task can come first — easier to warm up and get an early dopamine win.
• Time tracking for how long a task takes — handy for counting work hours, for example.
• Time-based reminders. We skipped notifications in v1 to ship faster.
• Hyperfocus awareness. Focus is good, but meals and rest matter. When the flow detects you have been on one task too long, it will suggest switching or taking a break. Focus-session length will be configurable.
• Gamification. Competing with yourself adds drive — a little more every day than yesterday. First we will add an in-app currency earned for completed tasks; later, more advanced unlocks tied to points.
• Curated task card packs — from universal sets to collaborations with creators.
• Dark mode. Many people prefer a night-friendly UI and have already asked for it.

We originally built Pokepok for ourselves, but audience interest and our own results showed the idea resonates widely. We hope it helps people start work or life tasks with less friction. Even when cleaning the flat or finishing a report is not exciting, a small dopamine hit after another “Nice work!” is worth it. That is what Pokepok is about.