Story25 min read
We cut 70% of staff: what to expect when you launch an IT agency business

Maksim Ermilov
WAPP founder · product & architecture
W
WAPP team
Engineering & delivery
Introduction
The studio has been running for several years. Along the way I moved from “wow, I’m a founder” to the hard reality of agency work: cash flow, sales, hiring, slipped deadlines, and the inevitable staffing decisions.
This is not a pep talk — it is a blunt look at what to expect if you launch an IT services business.
−70% team size
a hard reset that helped keep the agency alive
What we will cover
- Money and accounting discipline.
- Sales without magical inbound.
- Team: when to scale and when to stop.
- Expensive mistakes that only look obvious in hindsight.
The full eight-part story is being migrated into MDX; this stub anchors structure and SEO for the blog index.
Read next
Discussion
Comments are coming soon — we’re setting up moderation and notifications.