A specific funnel
Your processes do not fit the classic “Lead — Deal — Won” pattern.
Custom CRM Systems
We build tailored solutions for sales and customer management,
when off-the-shelf cloud CRMs cannot match your business logic or the level of data control you need.
When a custom CRM is the right choice
Standard platforms (Bitrix24, amoCRM) often box your business in. We build from scratch when:
Complex calculations
You need automated estimates, margin, or pricing driven by hundreds of conditions.
Security
You are not ready to trust third-party cloud services and want full control of the database on your own servers.
Deep integration
You need to connect sales with production, warehousing, or specialised equipment.
Examples of what we have built
DevelopmentDesign
Management operations system
End-to-end automation for an IT studio: from first contact to closing documents. Details: the system builds estimates from briefs, generates contracts, and syncs task status from external task managers. Economics: direct bank integration shows net profit per project in real time.
DevelopmentDesign
Spectrochem — laboratory research
Order management for petroleum product testing. Details: the CRM coordinates hundreds of independent labs. It collects data, checks it against GOST, and automatically prepares complex reports for clients such as Rosneft and LUKOIL.
DevelopmentDesign
FiftyFour — coworking operations
Booking and resident-base management. Details: combines a CRM for managers with client portals. It manages physical resources (offices, meeting rooms), avoiding schedule conflicts and billing mistakes for rent.
Want to see more?
View all projectsHow we build it
Audit and specification. We study your sales as they are today and describe how they should work in the ideal state.
Prototype. We design the UI so you can click through the system before any code is written.
Development. We implement a reliable architecture on Laravel, Go, or Python.
Rollout. We migrate data from legacy systems, configure servers, and train your team.
Audit & spec
Prototype
Development
Rollout
What our systems can do
Document automation. Generate estimates, contracts, and acts from your templates in about 15 minutes.
Transparent reporting. Dashboards with revenue, people costs, margin, and the sales funnel.
Client portals. Let your customers manage orders, track progress, and download documents on their own.
Software sync. We connect the CRM to what you already use: 1C, warehouse tools, banks, and messengers.
Why teams choose WAPP
MVP in 90 days
We do not stretch delivery for years. In three months you get a working system with core features ready for the sales team.
First-hand experience
We built and run Management ourselves. We know the pain points of service businesses and how to automate for profit, not extra busywork.
You own the code
Unlike boxed CRMs, you do not pay per-user subscriptions forever. The system is yours to scale and extend.
Request a custom CRM design
We will review your processes and propose an architecture that gives you full control over sales and customers.